A/B Testing

CRO is a career stream nobody told you about in college. Here's how a DevOps background is actually a superpower in conversion rate optimiza…

BECAUSE THE LOUDEST IDEA IN THE ROOM IS NOT ALWAYS THE BEST EXPERIMENT. In the last post, I wrote about the main experiment types: A/A, A/B,…

If you read the first post in this series, you now have a working definition of CRO, a sense of why conversion rate matters, and hopefully a…

When my manager first mentioned A/B testing, I nodded confidently. I knew exactly what it was. Except I didn’t. In my head, “A/B testing” me…